The world started to change, it was no longer cold & hard with no soul – it was bursting with flavour & begging to have the old & conventional skin peeled away!
Sitting in a coffee shop in the heart of London, Jasmin and Robert Wood started brainstorming logo and name ideas on a napkin.
Both creative professionals had a dream of one day starting their own unique creative company, and the hint of flavour on the tips of their tongue was…..Naked Naartjie.
Robert being the adventurous soul that he was spent two years backpacking around Europe, as well as a year across South Africa, (with all his worldly possessions on his back) taking in all the sights and the sounds of the world around him.
He then attended the Cross Media Training Centre which specialised in training for the printing industry and completed an apprenticeship at The Bureau’s repro department.
Jasmin was hard at work, completing her Graphic Design diploma, and once this was done, she and Robert both set off for the UK. Here they tapped into their creative juices and worked for various publishing houses, on a variety of magazine titles and design studios.
Moving back to South Africa, Jasmin, taking the great leap towards growing the dream, took a deep breath and left her position as the sole creative for a major promotional gift & clothing manufacturer, and started a graphic and web design agency with a difference. This agency would advocate the unique combination of personal attention, single minded focus with design and implementation expertise.
Robert, decided to join forces with Jasmin to realise their dream of Naked Naartjie. Once these two brilliant creative minds started putting their heads together the world started to change, it was no longer cold & hard with no soul – it was bursting with flavour & begging to have the old & conventional skin peeled away!
Robert & Jasmin lay awake for hours trying to come up with the perfect name. ..a name that would bring out both of their very different, but similar, personalities; a name that would represent everything Jasmin & Robert so passionately stand for.
This name had to strip away at all human egos, prejudices and take you to the bare core that enabled them to relate on equal honest grounds at a personal intimate level.
A name that would embrace their love for the environment and all that is good, natural and wholesome; a name that would take them to where they are both firmly rooted.
A proudly South African name that bears only the Naked truth…
The Name was born… “Naked Naartjie”